Jacqueline Lampert

Navy Guide to Facebook Timeline

Jacqueline Lampert — Thu, 01 Mar 2012 15:59:32 +0000

The deadline is March 31, 2012. With less than a month away, individuals and brands can now convert their Page to Facebook’s new Timeline layout before the set deadline. In preparation, The U.S. Navy released a guide for command’s on how to convert a Page to Timeline.

This need to know guide breaks down the steps on how to make this transition in an easy to follow slideshare. The guide covers how to select and size a cover photo, what historical events and past posts should be considered and highlights and more.

Have you made the Facebook Timeline transition? What tips do you have?

Facebook Timeline for Brands

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Federal Agencies Get Social on Google+

Jacqueline Lampert — Tue, 13 Dec 2011 03:52:34 +0000

Earlier this year, Google Plus for business finally opened its doors to “Pages,” a platform for businesses and organizations to connect, inform, and engage with their communities. NASA led the ways as the first federal agency to join Google+ and now more federal agencies are quickly following suit.

This fairly new social platform is quickly becoming popular with federal agencies as another outlet to communicate their message. Agencies are able to connect and engage with their audiences in a completely new and innovative way through such things as “Hangouts” and “Circles.”

Here is a list of just a few federal agencies that are now on Google+:

Don’t forget to connect with me on Google+ today!

Military Guide to Facebook

Jacqueline Lampert — Sun, 11 Dec 2011 21:04:29 +0000

The U.S. Army released a guide for military organization on how to build a presence on Facebook. The guide is designed to help military organizations utilize Facebook Pages to share, engage and building lasting connections with their audiences.

The guide covers how to build a Facebook Page, grow an audience and how to measure and refine your message.

What Facebook tips do you have?

Facebook Guide for Military Organizations

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Navy Shares Social Media Snapshot of Hurricane Irene Communications

Jacqueline Lampert — Sun, 13 Nov 2011 20:53:10 +0000

The U.S. Navy has posted a SlideShare snapshot that looks at their preparedness for and response to communicating Hurricane Irene on social media. By putting crisis communications lessons learned into action, the Navy was able to effectively engage, inform and connect those who were affected by Irene.

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Originally written for and posted on FedScoop

The White House Social Media Initiative

Jacqueline Lampert — Sat, 12 Nov 2011 15:42:29 +0000

Two years ago, The White House launched their social media initiative, planting its social networking roots in Facebook, Twitter and MySpace.

In those two years, The White House has expanded its social media presence that now includes almost all aspects of online engagement. Below is a list of where you can connect with it:

Originally written for and posted on FedScoop

Marine Corps Publishes Social Media Handbook

Jacqueline Lampert — Sat, 12 Nov 2011 15:29:41 +0000

The U.S. Marine Corps officially launched its social media handbook that outlines Marine Corps social media principles. The guide’s intent is to help Marines through the use of social media to empower Marines and the community to participate in the discussion and improve representatives of the Corps.

The social media principles outlined in The Social Corps handbook is based on the Marine Corps Vision and Strategy 2025 and the public affairs tasks outlined in the Marine Corps Service Campaign Pan for 2009-2015. The handbook provides tips and how-to’s, along with professional behavior guidance, security assistance and frequently asked questions.

Marines Social Media Handbook

Originally written for and posted on FedScoop

5 Ways to Honor Veterans Through Social Media

Jacqueline Lampert — Sat, 12 Nov 2011 15:22:49 +0000

Medical corpsmen of the 1st Battalion Aid Station, 31st Inf. Regt, 7th U.S. Inf. Div., assist in helping wounded infantrymen of Companies D and L, 31st Regiment, following the fight for Hill 598. October 14, 1952. Kumhwa, Korea. (Photo: U.S. Army)

Veterans Day is a time to honor and reflect upon all Veterans past and present. It is a time to honor our heroes, our family members and our friends for their bravery and sacrifices they have made for this great country.

Over the years, social media has made it easier for individuals of all ages to connect and communicate through platforms such as Facebook and Twitter. These social platforms provide another outlet that individuals can use to reach out to the modern generation of Veterans.

With Veterans Day just around to corner, the U.S. Army would like people to connect and drive conversation so that social media can help give this important day the attention it deserves.

To help start the conversation, the Army has released the “Social Media Roundup – 5 ways to highlight Veterans Day on social media” that includes: branding, feature user content, link to outside content, Flickr photo albums and Twitter and hashtags.

How are you honoring Veterans on November 11, 2011?

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(Photo: U.S. Army)

Article originally written for and posted on FedScoop.

NASA Offers Guide on Social Media Engagement

Jacqueline Lampert — Tue, 09 Aug 2011 23:38:51 +0000

NASA has posted a slideshow on how they use social media to connect and engage with their audience. The guide explains what social media is, how to get started, and how to identify opportunities to engage, connect and share with your audience from NASA’s own experience.

How NASA uses Social Media to Connect

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Originally post on FedScoop

FedTalks Flashback: Vivek Kundra

Jacqueline Lampert — Tue, 09 Aug 2011 23:33:34 +0000

As we prepare for FedTalks 2011, let’s take a look back at U.S. Chief Information Officer Vivek Kundra’s FedTalks 2010 keynote.

Vivek Kundra’s Keynote at FedTalks 2010 from FedScoop on Vimeo.

Early confirmed speakers for FedTalks 2011 include:

Aneesh Chopra, U.S. CTO, Executive Office of the President
Steve Case, Chairman, Case Foundation
Teri Takai, CIO, U.S. Department of Defense
Craig Newmark, Founder, Craigslist
Ben Fried, CIO, Google
John Berry, Director, U.S. Office of Personnel Management
David McClure, Deputy Administrator, Office of Innovative Services and Technologies, GSA
More speakers

FedTalks 2011 will be held October 11 at the Warner Theatre. Register here.

Army Offers Guide to Effective Tweeting

Jacqueline Lampert — Sat, 30 Jul 2011 17:38:44 +0000

The Army has published a slideshow on how government can effectively leverage Twitter. The guide breaks the terminology down and goes step-by-step on:

Understanding Twitter
The Anatomy of a tweet
Research before tweeting
Using hashtags effectively
Tagging effectively
Live tweeting
Live tweeting steps
Tracking your success
Twitter language

Social Media Roundup – Effective Tweeting

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(Credit: FedScoop)